Tinder The Appeal

The Appeal

If you’ve familiar with online dating, you may wonder what the appeal is, and how you can find someone worth your time given what little information the app gives and requires. But that’s what makes Tinder great. The app is simple, easy on the eye and feels like a game. The objective? To find matches and start conversations. And when you are matched, starting conversations is easier. After all, you know your match is also interested.

Tinder is more efficient because it doesn’t require answering a long series of questions to find the best matches for you. It’s a matter of choosing whether to swipe left or right. Sounds too simple, right? Well, not exactly. The decision-making process involved in using Tinder is both rational and emotional. You’ll rationalize your swiping decision based on age, distance and a short bio (if included). But let’s be honest, it’s all about the photos. Swiping left or right depends on how attractive you find a candidate, and that’s pure emotion.

Tinder Is Only for Hook-Ups.

If you believe the hype and speak to the wrong people, you’ll be convinced that Tinder is just another hook up app. But, dismissing this app would be a mistake, and I can give you 50 million reasons in 196 countries worldwide to convince you. Yes, Tinder is popular and widespread.

Over the past few months, I’ve used Tinder Plus (premium subscription / worldwide) to “informally research” Tinder users (women and men) across a wide age-range (25-50) all over the world. And No, I did not create fake profiles.

What I found? Almost 60 percent of all women who wrote a narrative in their profile included a reference to NOT wanting a hook-up. Here are examples copied from Tinder profiles in the United States:

So, people are aware of Tinder’s “hook-up” reputation, yet they are still willing to try the application hoping to connect with someone who is also looking for a serious relationship. Are these women hiding their true intentions about hooking-up? I think not.

Updated: 14 February 2021 — 02:02

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